Following Place Vendôme in Paris and Ginza in Tokyo, Qeelin proudly unveils Qeelin House, our new flagship in Shanghai's Xintiandi, marking a significant milestone in the Maison's global journey. Conceived as an"Oriental Theatre of Light and Shadow," Qeelin House reinterprets contemporary Chinese luxury through architecture, artistry, and cultural storytelling. Designed by renowned architect Steve Leung and lighting designer Tino Kwan, the space draws inspiration from the ancient art of shadow play, transforming light, craftsmanship, and symbolism into an immersive experience. From the iconic Wulu archway and the mesmerizing Wulu Infinity Stair Hall to the exclusive gallery and the newly introduced Perfume Bar, every detail reflects Qeelin's enduring mission: to give renewed life to Chinese cultural symbols and share their beauty with the world. Rooted in our heritage and looking toward the future, Qeelin House stands as a new cultural landmark where tradition and modernity, East and West, craftsmanship and innovation meet.

An exquisite Mid-Autumn celebration of togetherness, prosperity and Eastern craftsmanship.

Qeelin × Mandarin Oriental Wangfujing, Beijing presents the Blissful Reunion Mid-Autumn Mooncake Gift Box, inspired by the auspicious symbolism of the iconic Wulu. Blending Eastern craftsmanship with the spirit of togetherness, the collection features artisanal mooncakes, curated tea pairings and a keepsake gift box designed to celebrate Mid-Autumn traditions in a contemporary way.

Rooted in the auspicious blessing of "Purple Aura from the East", purple jadeite has long been treasured for its rarity and captivating beauty.

For the new Purple Jadeite Wulu collection, Qeelin carefully selected exceptional gemstones distinguished by their purity, translucency and unique natural character.

Through advanced cutting techniques and meticulous hand-finishing, each creation reveals the artistry behind this precious stone, transforming a treasured symbol of Eastern heritage into a contemporary expression of fine jewellery.

Qeelin’s bond with Cannes Film Festival dates back two decades. Alongside Qeelin Founder and Creative Director Dennis Chan, Global Brand Ambassador Yoona Lim graced the red carpet this year in the latest Wulu Link Fine Jewellery Collection, embodying the brand’s unique cultural heritage and contemporary aesthetics.

Later the night, Yoona Lim attended the prestigious Kering Women in Motion Dinner, joining international celebrities and distinguished guests in celebrating women’s creativity and influence in the arts.

To celebrate Miracle Garden, Qeelin hosted a private viewing event at Beijing’s Ziyunxuan, where the exhibition came to life in a setting of refined elegance.

Through five layers of “Qeelin Encounters”, guests journey into the verdant landscapes of Guizhou, where ancient dialogues between heaven, earth, humanity, and spirit echo as blessings and fortune.

From dawn to starlight, immersive scenes as models adorned in fine jewellery moved gracefully through the space, each silhouette echoing the harmony between nature and design. The star-studded evening unfolded with curated performances that brought movement and rhythm to the collection, creating a multi sensory experience that bridged artistry and emotion.

Qeelin unveils its latest Fine Jewellery Collection, where artistry and craftsmanship converge in a poetic expression of Eastern heritage.

Rooted in the Dong philosophy, each creation embodies a dialogue between tradition and modernity, reinterpreting cultural symbols through contemporary design. From intricate pavé settings that echo the precision of ancient craftsmanship to fluid silhouettes that move with quiet grace, every piece reflects a dedication to both technical mastery and artistic vision.

Qeelin introduces Along the Silk Road, its first fragrance collection. Inspired by the ancient Silk Road and the timeless cultural resonance of Dunhuang, the collection translates Qeelin’s signature dialogue between Eastern symbolism and contemporary elegance into scent.

Created in collaboration with renowned French perfumer Aurélien Guichard, founder of Matière Première, and the Kering Beauté team, Along the Silk Road brings together Eastern botanicals, Western ingredients and sustainably sourced materials. The collection unfolds through six distinctive fragrances: Silky Symphony, Sandy Breeze, Shades of Jade, Rising Wisdom, Roots of Silence and Dune Blossom. Each scent captures a different impression of the journey, from desert winds and temple incense to oasis freshness, mountain stillness and fleeting desert blooms.

With this debut fragrance collection, Qeelin extends its world of cultural imagination beyond fine jewellery, transforming heritage, emotion and craftsmanship into a new art of olfactory storytelling.

To mark the beginning of 2026, Qeelin embarks on a journey with Global Brand Ambassador Wang Chuqin to explore the enduring spirit of drumming, a powerful instrument of ceremony and communication across cultures.

The drum has long served as a powerful instrument of ceremony and communication in East Asian culture. Qeelin returns to the ancient cultural hub of Linfen to explore Jinnan Weifeng Luogu, a dynamic percussion art form recognized as a National Intangible Cultural Heritage. Through a journey of craft and continuity, Wang Chuqin explores the concept of storing "Qi" (vital energy) in the drum—a legacy passed down breath by breath, generation to generation. Wang Chuqin’s spirit of perseverance, the Master practitioners’ devotion to craftsmanship, and Qeelin’s aesthetic vision converge within one drum, pulsing in quiet harmony. Together, their rhythms form an invitation: to the next generation, to carry forward this vision of preserving heritage, while reanimating tradition with action and modern artistry.

With this film, Qeelin offers a heartfelt tribute to “drum” up your spirit. May every step you take in 2026 echo with purpose. May every path you choose gather strength and momentum.